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In the News

Stories and perspectives featuring Awareness Avenue.

Editorial illustration of a couple in a garden courtyard during a proposal; a ring is visible in the open box.
Editorial illustration

Grit Daily

How Awareness Avenue Is Challenging the High Cost of Traditional Engagement Rings

By Jordan French

Grit Daily looks at how Awareness Avenue’s direct-to-consumer approach and moissanite rings fit into a changing engagement-ring market.

Read the Grit Daily feature